Samsung Electronics Co. (005930) and Sony Corp. (6758) are said to be unveiling new devices next month as two of Asia’s biggest technology companies try to showcase their products before Apple Inc. (AAPL:US) releases new iPhones and iPads.
Samsung’s Galaxy Gear, a wristwatch-like device with features of a smartphone, and Note 3 will be introduced Sept. 4, according to people familiar with the matter. Sony’s latest Xperia handset, featuring imaging sensors used in its TVs and cameras, will be unveiled the same day, two other people said.
Samsung and Sony are introducing their devices for the holiday shopping season as they try to steal a march on Apple, which has promised “several more game changers” in the product pipeline. Apple, which hasn’t released a new handset this year, plans to introduce new versions of its iPhone and iPad at a Sept. 10 event, according to a person familiar with the matter.
“It is meaningful for Samsung to launch the product first ahead of Apple,” said James Song, a Seoul-based analyst at Daewoo Securities Co. “Putting new devices out there ahead of Apple will at least have some positive leapfrogging impact on both companies.”
The Samsung and Sony announcements are both scheduled two days before the start of the IFA consumer electronics show in Berlin.
Samsung fell 0.7 percent to 1,286,000 won in Seoul trading, extending this year’s decline to 16 percent. Sony gained 0.6 percent to 1,975 yen in Tokyo and has doubled this year.
Apple, the world’s most-valuable technology company, set the standard for product announcements under founder Steve Jobs, and that has continued under Chief Executive Officer Tim Cook. The company’s releases of devices including the iPod, iPhone and iPad gained global media attention.
When Samsung introduced its flagship Galaxy S4 handset in March, the company took a page from Apple’s book with a glitzy launch at Radio City Music Hall in New York that was also streamed live to video screens in Times Square. The South Korean company also plans at least two other high-end handsets this year, including a device using the Tizen operating system.
Samsung, which overtook Apple as the world’s largest smartphone maker last year, next month will introduce a wristwatch-like device that can make phone calls, surf the Web and handle e-mails, according to people familiar with the matter who asked not to identified before a formal announcement.